Operating Hub
Week of Aug 10, 2026 · Edition 01
BetterFaith · Founders Operating Hub

The one place we run BetterFaith from, every week.

Everything we’re working on, who owns it, and what we committed to lives here. This page explains what the hub is and exactly how to use it — start here, then work left to right through the tabs.

How to use this hub — every week

Six tabs, in order. Do them top to bottom and nothing falls through the cracks.

1

Read the weekly memo

Every week starts with a short memo from Dakota. Open Weekly Memo and read it first — it sets the theme and what matters most.

2

Check what you own

Go to Who Owns What and find the workstreams with your name. You own the outcome — that means you keep it moving and pull the other person in only when it helps.

3

Work your action items

Action Items is our to-do list for the week. Click the status on each one as you go: Not started → In progress → Done.

4

Log your numbers

On the Scoreboard, type in how many things you did this week — churches contacted, follow-ups, onboarding steps. If it isn’t tracked, it isn’t moving.

5

Come to the meeting ready

The Meeting tab is our weekly agenda. We walk this whole hub together and set next week’s commitments.

The weekly rhythm

Start of the week

Read & set targets

Read the memo, confirm the workstreams you own, and set your target numbers for the week on the Scoreboard.

During the week

Do the work, log it

Work your action items, update their status, and keep your Scoreboard numbers current. Raise your hand early if anything is stuck.

Our meeting

Review together

We walk the hub top to bottom, look at inputs vs. targets, clear blockers, and lock in what each of us owns next week.

How we work

Five simple rules that keep both of us driving inputs and outputs — visible, tracked, and tied to a target.

1
Track the inputHow many churches contacted? Follow-ups? Onboarding steps done? Guide touchpoints?
2
Define the outputWhat are we trying to produce — a signed church, a completed onboarding, a reviewed program, an activated guide?
3
Set a targetGive the work a number and a deadline whenever you can.
4
Follow through repeatedlyMost results take many touchpoints. A first outreach is the beginning of the work, not the end.
5
Escalate earlyIf something is stuck or you need help, raise it while there’s still time to change the outcome.
Raise your hand — early & often

Cole — raise your hand quickly, early, and often. If something is blocked, unclear, not working, or needs a decision, surface it before it becomes a lost week.

Week of August 10, 2026 · Edition 01

This week’s memo

Read this first. It’s the note from Dakota that sets the theme for the week. Your specific to-dos live in the Action Items tab.

This week’s theme

Move from good intentions to clear operating systems. Operationalize our resources, sharpen ownership, and increase the pace of measurable inputs and outputs.

This week is about moving from good intentions to clear operating systems. We should know who owns each workstream, what success looks like, and what concrete activity is happening every week.

Updates from Dakota

SEO
Published nine new SEO articles last week to keep building our organic footprint.
Outbound
Finalizing a new round of email outreach and tightening the messaging before it goes live.
Reporting
Shipped a new reporting module in the BetterFaith admin app so we can see activity and performance more clearly.
Conversion
Had several friends test the website to flag anything clunky or confusing — that feedback is shaping the next round of funnel and landing-page changes.
Onboarding
Sent Crystal everything she needs to begin onboarding this week.

A note on resources

Now that I’m W-2, my take-home is roughly half of what it was — so I don’t have the same personal resources to put into BetterFaith financially right now. That means we need to be especially disciplined about the opportunities that cost us little or nothing: church partnerships, warm introductions, organic content, and revenue-share affiliates. We get in front of people through our time and relationships, not cash.

Momentum reset

The last few weeks have felt stalled — less energy, fewer inputs, not enough consistent forward motion. We’ve invested too much into BetterFaith to let it drift. I want us to rally quickly, spend our time where it creates real leverage, and increase the cadence of what we put into the business each week. Not more ideas — more at-bats.

Bottom line

We don’t need more ideas right now as much as we need consistent execution against the opportunities already in front of us. The goal is clearer ownership, more at-bats, faster learning, and visible forward motion every week.

See who owns what this week
Ownership · zero ambiguity

Who owns what

Every workstream has one owner. Find the cards with your name — you drive the outcome, keep it moving, and pull the other person in only when it helps.

D
Dakota drives
Growth & product
3 workstreams
J Mike + Ben / affiliate activation
Owning it means: the current relationship, the messaging, the tests, follow-up, and every next-step decision.
New affiliate sourcing
Owning it means: finding new partners under disciplined economics — low upfront cost, stronger revenue-share.
Conversion funnels + landing pages
Owning it means: the form and funnel experiments, landing-page iteration, and acting on conversion feedback.
C
Cole drives
People & partnerships
4 workstreams
Team onboarding
Owning it means: the complete onboarding system and every step to get a new person fully operational.
Church partnerships
Owning it means: the pitch, outreach cadence, pipeline, follow-up, and closing.
Premarital / Threshold
Owning it means: driving the review, gathering team feedback, iterating, and getting it ready to launch.
Guide engagement
Owning it means: the recurring communications and programs that keep guides informed, visible, and involved.
Our to-do list for the week

Action items

Click the grey status button on any item to update it as you go: Not started → In progress → Done. It saves automatically on this device.

D
Dakota
5 things this week
Own J Mike + Ben end to end
Sprint this whole workstream forward and take it off Cole’s plate so it isn’t using his time.
Not startedJust Dakota
Launch two new conversion funnels
Roll out two different conversion paths and use the data to see which one drives more sign-ups and bookings.
Not startedTarget: 2 live
Rework the default landing pages
Apply the best conversion feedback from user testing and make the core journey easier to follow.
Not started
Finalize outbound email
Lock the messaging and start pushing the next wave of outreach.
Not started
Build affiliate opportunities selectively
Keep reaching out, but stay disciplined — low upfront fees, heavier revenue-share.
Not started
C
Cole
4 things this week
Own onboarding end to end
Handle every admin step for a new teammate (offer letter, Gusto, Pumble, app access, syncs), then write down the actual onboarding experience — week one, training, what to complete, who they meet — so it’s a repeatable process you can run without Dakota.
Not startedOutput: Crystal live
Own church partnerships
Close Manual (or another church) as fast as you can. Build a real pipeline, sharpen the pitch so it’s simple to repeat, and build the outbound habit — cold outreach takes hundreds of touches, and that’s normal.
Not startedTarget: close Manual
Review the premarital / Threshold work
Review the current Threshold materials, invite the broader team to review them too, and flag fast if they’re in the wrong format or need something from Dakota.
Not started
Re-engage the guide community
Start a regular update for guides (releases, wins, what’s next), explore paid video interviews with them, turn strong ones into profiles/articles, and invite guides to contribute writing.
Not started
The activities we count each week

Scoreboard

Type your number into each box as you go. The grey number to the right is the target we set for the week. Most results take many touchpoints — a first outreach is the start, not the finish.

Dakota

Affiliate touchpoints
J Mike + Ben + new sourcing
/15
Funnels / landing pages live
Two distinct conversion paths
/2
Outbound emails sent
Next wave of outreach
/100

Cole

Churches contacted
Building the pipeline
/25
Church follow-ups
Toward closing Manual
/20
Onboarding steps completed
Getting Crystal fully set up
/10
Guide touchpoints
Re-engaging the community
/12
Our weekly working session · ~50 minutes

The meeting

We run this together. Follow the agenda top to bottom, then check off what we finished the week with. Both of us should come having read the memo and updated our own tabs.

Agenda

5min

Wins & updates

Two minutes each. What shipped, what moved, what we learned since last week.

10min

Scoreboard review

Walk the numbers vs. targets. Where are we ahead, where are we behind, and what should we do more of?

15min

Workstream check-ins

Owner-led. Dakota on affiliates, funnels & landing pages. Cole on onboarding, churches, Threshold & guides. Update statuses live.

10min

Blockers & escalations

Anything stuck, unclear, or needing a decision. Raise it here before it becomes a lost week.

10min

Commitments for next week

Confirm the target and deadline for each workstream. Every commitment gets a number and a date.

What we leave this week with

0%

Definition of done

0 of 8 finished — check them off as they land.
A documented onboarding process Cole can run end to end.
Cole
Crystal fully onboarded and connected to the right tools, meetings, and training.
Cole
A clear church pitch, active outreach, and a visible pipeline with next steps.
Cole
Meaningful progress toward closing Manual or another church.
Cole
Premarital / Threshold review underway with team feedback requested.
Cole
A repeatable guide-engagement cadence beginning to take shape.
Cole
Two new conversion experiences moving toward launch, with landing-page fixes in progress.
Dakota
Clear weekly activity levels and targets for the work each of us owns.
Both
Saved