The one place we run BetterFaith from, every week.
This is our operating document — everything we’re working on, who owns it, what we committed to, and how we work. If you ever need to understand what’s going on, it’s here. Start on this page, then work left to right through the tabs.
How to use this hub — every week
Eight tabs. The first five are your weekly loop; the rest are always-on reference and tools.
Read the weekly memo
Every week starts with a short memo from Dakota in Weekly Memos. Open the newest one and read it first — it sets the theme and what matters most. Older weeks stay there too.
Check what you own
Go to Who Owns What and find the workstreams with your name. You own the outcome — keep it moving and pull the other person in only when it helps.
Work your action items
Action Items is our tracked to-do list. Click a status to advance it — Not started → In progress → Done — and the dates fill in automatically.
Log your numbers
On the Scoreboard, type in how many things you did this week. If it isn’t tracked, it isn’t moving.
Show up ready to build
The Working Session is our one standing day a week — we come prepared and actually get things done together. Not sure what a word means? The Reference tab has the essentials, and Using Claude shows how to update this hub with AI.
The weekly rhythm
Read & set targets
Read the memo, confirm the workstreams you own, and set your target numbers for the week on the Scoreboard.
Do the work, log it
Work your action items, advance their status, and keep your Scoreboard numbers current. Raise your hand early if anything is stuck.
Build together
One focused day a week. We review quickly, then use the time to actually build — draft the pitch, ship the page, finish the checklist.
How we work
Five simple rules that keep both of us driving inputs and outputs — visible, tracked, and tied to a target.
Cole — raise your hand quickly, early, and often. If something is blocked, unclear, not working, or needs a decision, surface it before it becomes a lost week.
Weekly memos
Every week gets a memo here. Click a week to open or close it. The newest is on top and open by default — older weeks stay collapsed so you can always look back at what was going on.
Newest first · the next memo will appear at the top after each working session.
This week is about moving from good intentions to clear operating systems. We should know who owns each workstream, what success looks like, and what concrete activity is happening every week.
1 · Updates from Dakota
- SEO — Published nine new SEO articles last week to keep building our organic footprint.
- Outbound — Finalizing a new round of email outreach and tightening the messaging before it goes live.
- Reporting — Shipped a new reporting module in the BetterFaith admin app for clearer visibility into activity and performance.
- Conversion — Had several friends test the website to flag anything clunky or confusing; that feedback is shaping the next round of funnel and landing-page changes.
- Onboarding — Sent Crystal everything she needs to begin onboarding this week.
- Paid social — Standing up our first Meta ad campaigns to open a new, scalable top of funnel.
2 · A note on resources
- Now that I’m W-2, my take-home is roughly half of what it was — so I can’t put the same amount into BetterFaith right now.
- I’m setting a hard cap of $1,500 per month in self-funded spend. That’s the ceiling on money out of my own pocket.
- On top of that, anything the business earns we can put back into marketing — the revenue we generate becomes fuel we’re free to spend.
- So we keep leaning hard on the opportunities that cost little or nothing:
- Church partnerships
- Warm introductions
- Organic content
- Revenue-share affiliates
- We get in front of people through our time and relationships, not just cash.
3 · Momentum reset
The last few weeks have felt stalled — less energy, fewer inputs, not enough consistent forward motion. We’ve invested too much into BetterFaith to let it drift.
Let’s rally quickly, spend our time where it creates real leverage, and increase the cadence of what we put into the business each week. Not more ideas — more at-bats.
4 · Where the work lives this week
- Ownership — the Who Owns What tab.
- Your to-dos — the Action Items tab (advance the status as you go).
- Your weekly numbers — the Scoreboard tab.
- Our time together — one Working Session a week.
We don’t need more ideas right now as much as we need consistent execution against the opportunities already in front of us. Clearer ownership, more at-bats, faster learning, and visible forward motion every week.
You were picked for this for a reason. You are uniquely qualified for the seat you’re in — you have a real gift with people, and that gift is the heart of what BetterFaith is.
So believe in yourself, and own the seat you sit in. When something new lands that you’ve never done before, lean into it as best you can — that’s exactly where you’ll grow, and you won’t be doing it alone.
I’m grateful to be building this with you.
— Dakota
Who owns what
Every workstream has one owner. Find the cards with your name — you drive the outcome, keep it moving, and pull the other person in only when it helps.
Action items
Click the status button to advance any item: Not started → In progress → Done. The Started and Done dates fill in automatically the moment you move it. Saves on this device.
| Action item↕ | Owner↕ | Status↕ | Started↕ | Done↕ |
|---|---|---|---|---|
Launch Meta ads Get our first Meta (paid social) campaigns live — creative, targeting, and budget — then watch the results and iterate. Target: campaigns live | Dakota | — | — | |
Launch two new conversion funnels Roll out two different conversion paths and use the data to see which drives more sign-ups and bookings. Target: 2 live | Dakota | — | — | |
Rework the default landing pages Apply the best conversion feedback from user testing and make the core journey easier to follow. | Dakota | — | — | |
Finalize outbound email Lock the messaging and start pushing the next wave of outreach. | Dakota | — | — | |
Own J Mike + Ben end to end Sprint this whole workstream forward and take it off Cole’s plate so it isn’t using his time. Just Dakota | Dakota | — | — | |
Build affiliate opportunities selectively Keep reaching out, but stay disciplined — low upfront fees, heavier revenue-share. | Dakota | — | — | |
Run guide interviews for marketing Line up and record video interviews with our guides, then turn the strongest ones into marketing and social content and guide profiles. Target: 3 recorded | Dakota | — | — | |
Own onboarding end to end Handle every admin step for a new teammate (offer letter, Gusto, Pumble, app access, weekly Office Hours), then write down the actual onboarding experience — week one, training, what to complete, who they meet — so it’s a repeatable process you can run without Dakota. Output: Crystal live | Cole | — | — | |
Own church partnerships Close Immanuel (or another church) as fast as you can. Know the church pipeline like the back of your hand — every church, every stage, every next step. Build a real pipeline, sharpen the pitch so it’s simple to repeat, and build the outbound habit — cold outreach takes hundreds of touches, and that’s normal. Target: close Immanuel | Cole | — | — | |
Review the premarital / Threshold work Review the current Threshold materials, invite the broader team to review them too, and flag fast if they’re in the wrong format or need something from Dakota. | Cole | — | — | |
Re-engage the guide community Start a regular update for guides (releases, wins, what’s next), keep them involved and visible, and invite guides to contribute writing. Marketing video interviews are Dakota’s. | Cole | — | — |
Scoreboard
Type your number into each box as you go. The grey number to the right is the target for the week. Most results take many touchpoints — a first outreach is the start, not the finish.
Dakota
Cole
Working session
We’re consolidating office hours into one standing day a week — and using that time to actually build together, not just report. Come having read the memo and updated your own tabs.
Set the day and time you’ll both protect each week. This is the one meeting we keep — everything else is async.
The session, start to finish
Quick sync
Wins since last week and anything blocked. Keep it to signal — details live in the tabs.
Scoreboard & action items
Walk the numbers vs. targets and advance statuses live. Decide what to attack in the working block.
Build together
The heart of the session. Pick one or two things and finish them in the room.
Commit for next week
Confirm the target and deadline for each workstream. Every commitment gets a number and a date.
What we leave this week with
Definition of done
Reference
Everything you need to understand what’s going on — the company, the team, our tools, and plain-English definitions. When in doubt, look here first.
The company
Team
Tools & access
Key relationships & targets
Plain-English glossary
The words we use a lot — no jargon, no assumptions.
Editing this hub with Claude
We both keep this hub current through Claude. Because we share one Cloudflare, a deploy from either of us updates the live site for both. Here’s how to make changes safely.
How it works
Everything is one page
The whole hub is a single index.html — no build step, no database. Content is plain HTML; your live progress (statuses, numbers, checkboxes) saves in your own browser.
Shared Cloudflare
It lives on the Cloudflare Pages project bf-operating-hub in our shared BetterFaith account, at bf-operating-hub.pages.dev.
A deploy updates both of us
We publish to the same project, so a change from either founder replaces the live site for both. Give the other a heads-up before a big change.
Give this to your Claude
Copy this straight into Claude (or Claude Code), then tell it what you want changed.
You're helping me edit the BetterFaith Operating Hub — a single self-contained index.html deployed to the Cloudflare Pages project `bf-operating-hub` (our shared BetterFaith Cloudflare account), live at https://bf-operating-hub.pages.dev. To make a change: 1. Start from the current file (fetch the live URL above, or our saved copy). 2. Make the edit by following the HTML patterns already in the file. Keep the same navy/gold design — don't restyle it. 3. Deploy the folder to the SAME project with Wrangler: npx wrangler pages deploy . --project-name bf-operating-hub --branch main Use the BetterFaith Cloudflare API token + account ID from my environment. I'll provide them — never hard-code or print them. Common edits: - Add a task → add a <tr data-key="NEW"> row to the Action Items table (cells: item, owner, status, started, done). - Post this week's memo → add a new .memo-acc block at the top of Weekly Memos; mark last week's badge "past"; bump the week badge + Edition number. - Add a scoreboard metric → add a .metric with data-metric and data-target. - Add a workstream → add a .lane under the right owner. Rules: keep it one file, never put secrets in the page (it's public), and always deploy to bf-operating-hub so we don't create duplicates.
The deploy command
# From the folder that contains index.html: npx wrangler pages deploy . --project-name bf-operating-hub --branch main # Your shell needs the BetterFaith Cloudflare creds set first: # CLOUDFLARE_API_TOKEN (BetterFaith account) # CLOUDFLARE_ACCOUNT_ID (BetterFaith account)
This page is public. Never paste our Cloudflare API token, account ID, passwords, or any private keys into the file or into a chat that ends up here — keep credentials in your local environment only.
What to click vs. what to ask Claude
Day-to-day updates need no code at all.